The challenge

HCA Healthcare needed to translate its updated brand identity across a wide range of marketing materials, including flyers, brochures, booklets, and posters. The challenge was not simply to apply the new guidelines, but to interpret the evolving visual language and determine how it could be expressed effectively across different formats, audiences, and communication needs while maintaining a cohesive brand experience.

 
The creative approach

Interpreted and evolved the new brand system across a diverse range of marketing touchpoints, using creative judgment to shape layouts, typography, imagery, hierarchy, and visual storytelling. Rather than applying the guidelines uniformly, adapted the visual language to the purpose and context of each piece while maintaining a recognizable and cohesive brand expression.


The outcome

Created a cohesive suite of marketing materials that brought the refreshed brand to life across multiple formats. The resulting work balanced brand consistency with thoughtful creative expression, strengthening the visual identity and creating a more unified brand experience across communications.